Profile consists of four tabs that let you dive deep into the performance of your content. You can navigate between them right under the Profile avatar.
Overview
Profile - Overview Tab
Platforms Summary
On each card, you can see a quick summary of your recent activity on each platform you connected.
Engagement - your total Engagement in the last 90 days
Posts - your total number of Posts in the last 90 days
Engagement Rate - your median Engagement Rate from the last 90 days
Followers - how your follower count changed in the last 90 days
Posts
Summary of all your most recent posts on all platforms.
Click the image to see the metrics of the post.
Posts Summary
Summary of metrics from your content in the last 90 days.
Affinity
Based on the Content you create we find similarities between your Profile and the Profiles of others. You can use them to connect with new friends and collaborate with people interested in the topics you’re interested in.
Click the Profile in the Affinity section to open their Social Media account.
Analytics
Here you can analyze the performance of your recent content or see the breakdown of your audience. Switch between tabs by clicking badges.
Profile - Analytics Tab
Content Health
Engagement Rate by Platform
See your Engagement Rate on each platform in the last 90 days.
Engagement Rate is calculated by taking the median Engagement from your post from the last 90 days and dividing it by your current number of followers
Engagement Rate by Content Type
See your Engagement Rate on each Content Type in the last 90 days.
Engagement Rate is calculated by taking the median Engagement from your post from the last 90 days and dividing it by your current number of followers
Engagement Rate by Platform in Time
See how your engagement on each platform changed over time.
The content you created is grouped by the date you posted it. On the chart, all of the engagement a particular post collects is assigned to the date it was posted on.
Count of Posts (Last 90 Days)
See how many posts you have created in the last 90 days.
Audience
Audience data comes from the social accounts you’ve connected. You can also see the same data directly inside e.g. Instagram App.
Location
See where your audience is located.
Gender
See the gender breakdown of your audience is located.
Age
See the age breakdown of your audience is located.
Content
Summary of all your posts on all platforms and best performing hashtags.
Click “+ Add Filters” to search your content by available filters.
Profile - Content Tab
Mentions
Analyze and search mentions of your Profile and Profiles you’ve mentioned. You can view mentions as pieces of Content or grouped by Profiles.
Profile - Mentions Tab
About Profile
See pieces of content from other Creators that mention your account.
By Profile
See your pieces of content that mention other Creators.
Instagram Stories
Here you can see and analyze your Instagram Stories.
You must connect your Instagram Account to see your content.